Etisalat Rebrands To 9Mobile

Ninety-six hours after a three-week deadline was given to drop its brand name by Etisalat International, Etisalat Nigeria, Thursday, picked up the gauntlet, announcing it will now trade under the brand name, 9Mobile. The decision to use 9Mobile as the new brand name was taken at the end of a meeting of the telco’s management in Lagos yesterday.

The network had debuted with the 0809 number plan in 2008, which may have informed use of the figure 9 in rebranding the network.  The rebranded network, 9Mobile, is also expected to drop the domain name, www. etisalat.

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